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What is the purpose of market research?

What is the purpose of market research?
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Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A To understand customer needs and preferences
  • B To increase production capacity
  • C To hire new employees
  • D To design new products
  • E To train staff
Correct Answer: Option A
Explanation:
Market research aims to understand customer needs and preferences to inform business decisions.

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