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The process of dividing market into identifiable sub-markets is known as

The process of dividing market into identifiable sub-markets is known as
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Marketing concept
  • B Market segmentation
  • C Market research
  • D Market orientation
Correct Answer: Option B
Explanation:

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