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The combination of product, price, promotion and distribution decisions employed by a ...

The combination of product, price, promotion and distribution decisions employed by a company is referred to as
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Pricing policy
  • B Marketing mix
  • C Product mix
  • D Marketing concept
Correct Answer: Option B
Explanation:
marketing mix; is simply a combination of factors such as product, price, promotion and place that can be controlled by a company to influence consumers to purchase its products

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