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The satisfaction of customers in all business activities is emphasized by

The satisfaction of customers in all business activities is emphasized by
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Market research
  • B Marketing concept
  • C Marketing mix
  • D Product differentiation
Correct Answer: Option B
Explanation:
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

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