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The concept which says that a company's production policy should be centered on ...

The concept which says that a company's production policy should be centered on the ultimate user of the product is known as
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Market segmentation
  • B Consumer sovereignty
  • C Marketing mix
  • D Marketing research
Correct Answer: Option B
Explanation:
Consumer sovereignty is an economic concept where the consumer has some controlling power over goods that are produced, and the idea that the consumer is the best judge of their own welfare.

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