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the study to discover consumers' preference and needs is called

the study to discover consumers' preference and needs is called
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Market segmentation
  • B Consumer orientation
  • C Market research
  • D Market mix
Correct Answer: Option C
Explanation:
market research is the action or activity of gathering information about consumers' needs and preferences.

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