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(a) What is a manifesto? (b) Outline five factors that determine the electoral success ...

(a) What is a manifesto?
(b) Outline five factors that determine the electoral success of a political party.
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    Correct Answer: Option n
    Explanation:
    (a) A manifesto is a document that outlines the electoral promises or programmes of a political party which it intends to fulfill when elected into office.
    (b) Five factors that determine the electoral success of a political party: (i) Broad-based membership.
    (ii) Financial capacity of the party.
    (iii) Massive sensitization and education of the electorate by the party.
    (iv) Very strong party discipline.
    (v) Well-organized party structures.
    (vi) Well establishec and organized auxiliary bodies within the party such as the Youth and Women's wings, etc.
    (vii) Effective propa-ganda machinery e.g. the press.
    (viii) Effective and goal-directed leadership.
    (ix) Good party programmes or manifesto.
    (x) Impressive past performance.
    (xi) Transparent electoral process.
    (xii) The caliber and reputation of a party's candidates.

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