a. What is advertising?
b. Identify any six media of advertising
C. Explain four disadvantages of advertising
b. Identify any six media of advertising
C. Explain four disadvantages of advertising
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Correct Answer: Option
Explanation:
a. Advertising is any paid form of non- personal presentation and promotion of ideas, goods and services by an identified sponsor.
b.
Magazine
Newspaper
Radio
Cinema
Sign post
Billboard
Posters
Internet
Journal
Television etc.
C.
Cost of advertisement: This is too expensive and drains the funds of a Company
Mislead: Advertisement sometimes misleads consumers in the choice of goods and services to purchase
Leads to higher prices: Consumers are made to bear the cost of advertisement by paying more for the advertised goods and services.
Encourages materialism: makes people desire goods and services they cannot afford.
It encourages impulse buying etc.
a. Advertising is any paid form of non- personal presentation and promotion of ideas, goods and services by an identified sponsor.
b.
Magazine
Newspaper
Radio
Cinema
Sign post
Billboard
Posters
Internet
Journal
Television etc.
C.
Cost of advertisement: This is too expensive and drains the funds of a Company
Mislead: Advertisement sometimes misleads consumers in the choice of goods and services to purchase
Leads to higher prices: Consumers are made to bear the cost of advertisement by paying more for the advertised goods and services.
Encourages materialism: makes people desire goods and services they cannot afford.
It encourages impulse buying etc.