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The process of collecting and analyzing information about the external marketing ...

The process of collecting and analyzing information about the external marketing environment is ____________
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Environmental management
  • B Marketing research
  • C Market segmentation
  • D Marketing management
Correct Answer: Option B
Explanation:

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