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The marketing term which regards the consumer as king that must be satisfied is

The marketing term which regards the consumer as king that must be satisfied is
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Market segmentation
  • B Market research
  • C Marketing concept
  • D Marketing mix
Correct Answer: Option C
Explanation:
The marketing concept places the needs and satisfaction of consumers at the centre of business activities. It requires a business to identify customer needs and satisfy them more effectively than competitors while achieving its own objectives.

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