The last link in a channel of distribution is the
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Correct Answer: Option C
Explanation:
The consumer is the final or last link in the channel of distribution because the consumer is the person who ultimately uses or consumes the product. Goods normally move through various intermediaries before reaching the final consumer.
The consumer is the final or last link in the channel of distribution because the consumer is the person who ultimately uses or consumes the product. Goods normally move through various intermediaries before reaching the final consumer.