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Which of the following items has the shortest effect on the consumer

Which of the following items has the shortest effect on the consumer
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Fashion
  • B Innovation
  • C Fad
  • D Attribute
Correct Answer: Option C
Explanation:
A fad has a very short period of popularity. It may become popular among consumers quickly, but the interest usually disappears within a short period. Therefore, a fad has the shortest effect on consumers among the items listed.

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