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Tuesday, 10 November 2026
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One advantage of personal selling over all other elements of promotion is that

One advantage of personal selling over all other elements of promotion is that
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  • A It can provide instant feedback
  • B It is very cheap in terms of cost per contact
  • C It does not need to use mass media
  • D Sales people are well trained
Correct Answer: Option A
Explanation:
Personal selling involves direct communication between a salesperson and a customer. Because the salesperson interacts directly with the customer, they can immediately receive the customer's response, answer questions and respond to objections. This makes instant feedback a major advantage of personal selling.

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