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The element of the marketing mix are

The element of the marketing mix are
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Product promotion, place and price
  • B [personal selling, advertising and research
  • C Promotion, production, place and price
  • D Procurement, price, product and place
Correct Answer: Option A
Explanation:
The traditional marketing mix consists of product, price, place and promotion. These four elements are known as the 4Ps of marketing and represent the major decisions a business makes concerning its product offering, pricing, distribution and promotional activities.

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