The marketing approach by which a firm carries out detailed analysis of itself, the consumers and its competitors is known as?
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Correct Answer: Option D
Explanation:
A market survey involves gathering information about consumers, competitors and the market in which a business operates. The information obtained helps a firm assess consumer needs, market conditions and competitive factors before making marketing decisions.
A market survey involves gathering information about consumers, competitors and the market in which a business operates. The information obtained helps a firm assess consumer needs, market conditions and competitive factors before making marketing decisions.