A disadvantage of personal selling is that it
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Correct Answer: Option A
Explanation:
Personal selling can increase a company's operating costs because it requires the employment, training, transportation and remuneration of sales personnel. Direct interaction with individual customers can therefore make personal selling relatively expensive compared with some other promotional methods.
Personal selling can increase a company's operating costs because it requires the employment, training, transportation and remuneration of sales personnel. Direct interaction with individual customers can therefore make personal selling relatively expensive compared with some other promotional methods.