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The main concern of marketing concept is to?

The main concern of marketing concept is to?
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Reduce the number of retail outlets
  • B Identify consumer needs and satisfy them
  • C Increase sales to meet consumers needs
  • D Encourage division of labour
Correct Answer: Option B
Explanation:
Marketing is “the process of identifying, anticipating (predicting) and satisfying customer needs profitably”. Hence marketing concepts are set to identify consumer needs and satisfy them accordingly.

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