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The effective and efficient delivery of the desired satisfaction by a firm is said to ...

The effective and efficient delivery of the desired satisfaction by a firm is said to be the practice of
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Product concept
  • B Marketing concept
  • C Distribution concept
  • D Price concept
Correct Answer: Option B
Explanation:
The marketing concept is the belief that companies must assess the needs of their consumers first and foremost. Based on those needs, companies can make decisions in order to satisfy their consumers' needs, better than their competition.

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