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Wednesday, 28 October 2026
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A disadvantage of personal selling is that it

A disadvantage of personal selling is that it
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Increase a company’s number of customers
  • B Reduces a company area of patronage
  • C Increases a company’s operating costs
  • D Decreases a company’s operating costs
Correct Answer: Option C
Explanation:
Personal selling involves direct interaction between salespersons and customers. Because it requires employing and training sales staff and may involve travelling and other expenses, it can increase the operating costs of a business.

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