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The satisfaction of consumer is best explained by

The satisfaction of consumer is best explained by
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Product mix
  • B Marketing concept
  • C Marketing mix
  • D Market segmentation
Correct Answer: Option B
Explanation:
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
The marketing concept is the strategy that firms implement to satisfy customer’s needs, increase sales, maximize profit and beat the competition.

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