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Which of the following is NOT part of the marketing mix?

Which of the following is NOT part of the marketing mix?
Take Free Practice Test On 2026 JAMB UTME, Post UTME, WAEC SSCE, GCE, NECO SSCE
  • A Place
  • B Promotion
  • C Price
  • D Personnel
Correct Answer: Option D
Explanation:
The traditional marketing mix consists of product, price, place, and promotion. Personnel is not one of the traditional four elements of the marketing mix.

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