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Wednesday, 15 April 2026
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Marketing Past Questions and Answers

Marketing Questions

Question 36:
The process of dividing a market into homogenous groups of buyers is ___________
  • A Product differentiation.
  • B Target marketing, market.
  • C Segmentation.
  • D Product positioning.
View Answer & Explanation
Question 37:
Which of the following is not contained in a consignment note?
  • A Name of the seller
  • B Name of tile buyer
  • C Cost of goods
  • D Description of good
View Answer & Explanation
Question 38:
A market that deals in soft drinks and cosmetics is a ___________
  • A Consumer market.
  • B Business market.
  • C Government market.
  • D Reseller market.
View Answer & Explanation
Question 39:
A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is ___________
  • A Institutional advertising
  • B Promotional advertising.
  • C Informative advertising.
  • D Cooperative advertising.
View Answer & Explanation
Question 40:
A method of selling goods through the use of catalogue is ___________
  • A Self service.
  • B Mail order.
  • C Mobile shop.
  • D Tied shop.
View Answer & Explanation