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Wednesday, 22 April 2026
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Marketing Past Questions and Answers

Waec Marketing Questions

Question 121:
The function of a label on goods is to ____________
  • A Provide information about the product
  • B Persuade Customers to buy the product
  • C Preserve the content of the product
  • D Provide protection for the product
View Answer & Explanation
Question 122:
A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is ____________
  • A Consortium
  • B Importing
  • C Licensing
  • D Exporting
View Answer & Explanation
Question 123:
The selling concept is practiced aggressively with ____________
  • A Convenience goods
  • B Industrial goods
  • C Specialty goods
  • D Unsought goods
View Answer & Explanation
Question 124:
Which of the following is not a step of marketing research process?
  • A Definition of the problem and objective
  • B Development of the research plan
  • C Collection of information
  • D Implementation of findings
View Answer & Explanation
Question 125:
Products that are purchased for use in the production, of goods for resale are ____________
  • A Specialty goods
  • B Industrial goods
  • C Consumer goods
  • D Unsought goods
View Answer & Explanation