Marketing Past Questions and Answers

Which of the following is not a factor influencing the choice of distribution channel?

A Company goals and objectives
B Brand of the product
C Consumer consideration
D Nature of the product

Question 162:

A sales target for a marketing manager can be found in the marketing ____________

A Plan.
B Intelligence.
C Audit.
D Research.

Question 163:

Use the following information to answer question below
Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

Mr. Mike would be referred to as ____________

A An agent.
B A facilitator.
C An entrepreneur.
D A factor.

Question 164:

Use the following information to answer question below
Mr. Mike opened a frozen food retail outlet in Akure. close to JY Limited, a sole distributor of frozen food in the State.

The factor that influenced Mr. Mike's choice of location ís ____________

A Nearness to source of supply.
B Customer consideration.
C Availability of labour.
D Availability of social amenities.

Question 165:

The buying and seling of goods and services that meet consumer needs on world wide web is ____________

A E- supplying.
B E-marketing.
C E-payment.
D E- requisitioning