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Marketing Past Questions and Answers

Waec Marketing Questions

Question 16:

A distinction between advertising and publicity is that ___________

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A Advertising is paid for while publicity is not.
B Publicity is more readily believed than advertising.
C Publicity is more thoroughly read than advertising.
D Advertising is usually done through an agency while publicity is not.

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Question 17:

The process of selling a product in international marketing with agreement to pay with another product is ___________

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A Draw back.
B Counter trade.
C Barter trade.
D Buy-back.

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Question 18:

The information obtained from carrying out marketing research is ___________

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A Data.
B Plan.
C Turnover.
D Feedback.

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Question 19:

The grouping of sellers of common product in the local market place is ___________

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A Market union.
B Trade union.
C Manufacturers' association.
D Employers' union

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Question 20:

The selling of goods in small units is normally performed by ___________

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A Distributors.
B Wholesalers.
C Retailers.
D Brokers

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