Marketing Past Questions and Answers

An individual who buys goods for personal consumption is an example of ____________

A Organisational market
B Industrial market
C Consumer market
D Reseller market

Question 247:

A reason why e-marketing is important is that it ____________

A Provides avenue for immediate inspection of products
B Offers unsolicited messages to customers
C Demonstrates practical use of products
D Offers unlimited access to customers

Question 248:

Which of these steps is followed in the process of buying by an individual?
I. Information search
II. Problem recognition
III. Evaluation of alternatives
IV. Purchase decision
V. Post purchases behaviour

A V,IV,III,II,I
B III,IV,II,I
C II,I,III,IV,V
D I,II,III,IV,V

Question 249:

The channel member that sells in small quantities to customers is ____________

A An agent
B A broker
C A retailer
D A wholesaler

Question 250:

Marketing is the ____________

A Buying and selling of goods and services
B Buying, selling and distribution of goods and services
C Identification and satisfaction of consumer's needs at a profit
D Distribution and transportation of goods at a profit