Marketing Past Questions and Answers

The route trough which products flows from the producer to the ultimate consumers is ____________

Oliver Ltd., a producer of fruit juice sells its products to stores across the country
a) List six advertising media the company could use to create awareness about its products
b) State three benefits the Company would derive from advertising the products
c) State four factors that would influence the company's choice of mode of transporting its products

a. Distinguish between;
(l) primary product and secondary product
(ii) market facilitator and market union
b. List four market facilitators and state one function of each in aiding the activities of marketers

Joan Ltd., a producer of cosmetic products, has decided to engage in international marketing of its products
a) State five factors that may have influenced Joan Ltd's decision to go international
b) State five rules and regulations the Company would observe while selling its products in other countries

Audu Ltd., a trading company, has just set up a committee to conduct a marketing research for the company.
a. State five reasons that would have necessitated the conduct of the research
b. State five steps the committee would take in carrying out the assignment