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Marketing Past Questions and Answers

Waec Marketing Questions

Question 26:

Marketing concept means ___________

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A Buying and selling to customers.
B Selling and distribution to customers.
C Satisfying customers needs and wants.
D Advertising and promotion to customers

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Question 27:

Meeting customer expectation regarding the quality a product is ___________

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A Customer satisfaction.
B Customer excellent.
C Customer loyalty.
D Customer value.

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Question 28:

Which of the following channels of distribution will be used by a company that wants to have control over its price?

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A Manufacturer - Consumer
B Manufacturer - Agent - Consumer
C Manufacturer - Wholesaler - Retailer Consumer
D Manufacturer -Agent- Retailer- Consumer

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Question 29:

Which of the following is not an element of the marketing mix?

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A Place
B Packaging
C Price
D Product

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Question 30:

Competitive price in marketing is arrived at by ___________

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A Considering competitive demand for the product.
B Adding mark-up to the cost price.
C Setting price in relation to competitors' price.
D Adding margin to the best price.

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