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Friday, 24 April 2026
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Marketing Past Questions and Answers

Waec Marketing Questions

Question 301:
The part of an advertising leaflet that introduces the message of the advertisement is ____________
  • A Margin
  • B Headline
  • C Cut-out
  • D Photograph
View Answer & Explanation
Question 302:
The amount of money charged for a ____________
  • A Fare
  • B Price
  • C Revenue
  • D Cash
View Answer & Explanation
Question 303:
An advertising media with the highest coverage area is ____________
  • A Billboard
  • B Catalogue
  • C Magazine
  • D Television
View Answer & Explanation
Question 304:
A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is ____________
  • A Cost-plus
  • B Haggling
  • C Skimming pricing
  • D Penetration pricing
View Answer & Explanation
Question 305:
The elements that make up marketing planning are ____________
i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme
  • A I, ii, iii, iv only
  • B I, ii, iii, v, only
  • C I, ii, iv, v, only
  • D I, iii, iv, v, only
View Answer & Explanation