Marketing Past Questions and Answers

Ozayi Ltd is a new manufacturing company producing consumer goods. The company intends to gain market shares by using sales promotion
a). Outline four importance of sales promotion to the company
b). List and explain four sales promotional tools that can be used by the company

a). State five importance of marketing planning to an organization.
b) Mrs. Janet, a dry fish seller, formed an organization with other dry fish sellers for their common interest in a local market
I. identify the organization formed by Mrs Janet with other dry fish sellers
ii. State four functions the organization would perform to its members

Abu company Ltd manufactures and sells hospital equipment to organization markets.
a) State four features of the markets the company sells its products to
b) List and explain three types of the market the company sells to: