Marketing Past Questions and Answers

(a) State five importance of middlemen in marketing
(b) Explain five factors that can determine the type of channels of distribution to be used by a company.

(a) What is a warehouse?
(b) Describe any three types of warehousing.
(c) State six functions of a warehouse

(a) Explain the following:
(i) consular invoice (ii) waybil
(b) Explain seven factors that will influence the place Tochukwu will locate his grocery business.

(a) Explain five stages in marketing planning.
(b) State five uses of feedback in marketing research.

(a) What is merchandising?
(b) Mention following merchandising activities.
(c) State seven functions of merchandising.