The communication aspect of the marketing mix is
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Correct Answer: Option B
Explanation:
Promotion is the communication element of the marketing mix. It involves informing, persuading and reminding consumers about a product or service through methods such as advertising, personal selling, sales promotion and publicity.
Promotion is the communication element of the marketing mix. It involves informing, persuading and reminding consumers about a product or service through methods such as advertising, personal selling, sales promotion and publicity.