Any information about a manufacturer or his product that appears in any medium on a non-paid basis is known as
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Correct Answer: Option D
Explanation:
Publicity is information about a company, manufacturer or product that is communicated through the media without the organisation directly paying for the media exposure. It is different from advertising, which is paid promotional communication.
Publicity is information about a company, manufacturer or product that is communicated through the media without the organisation directly paying for the media exposure. It is different from advertising, which is paid promotional communication.