Marketing Past Questions and Answers

The closest channel member to the consumer is ____________

(a) What is pricing?
(b) Explain marketing concept
(c) List and explain the four elements of marketing mix.

(a) What is a product?
(b) Distinguish between product and production concepts.
(c) State seven reasons why new products may fail in the market?

(a) List two pricing strategies in marketing.
(b) State four attributes of a product brand.
(c) Explain five importance of price to a producer.

(a) Explain "quality" in marketing.
(b) Explain the following terms:
(i) Intensive distribution:
(ii) Selective distribution;
(iii) Exclusive distribution.
(c) State six causes of customer dissatisfaction in a product.