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Marketing Past Questions and Answers

Waec Marketing Questions

Question 111:
Which of the following iS is required for electronic marketing operations?
  • A Internet connection
  • B Warehousing facilities
  • C Transportation facilities
  • D Promotional tools
View Answer & Explanation
Question 112:
Which of the following terms is not an alternative name of middlemen?
  • A Channel members
  • B Marketing intermediaries
  • C Resellers
  • D Merchandisers
View Answer & Explanation
Question 113:
A toothbrush attached to a toothpaste is an example of ____________
  • A Premium offer
  • B Price off
  • C Loyalty scheme
  • D Merchandising incentive
View Answer & Explanation
Question 114:
The pricing method that consists of production cost and mark-up is ____________
  • A Cost-plus
  • B Loss-leader
  • C Target pricing
  • D Imitational pricing
View Answer & Explanation
Question 115:
The study of how individuals and organizations select and buy products to satisfy their needs is ____________
  • A Consumerism
  • B Consumer behaviour
  • C Consumption management
  • D Group behaviour
View Answer & Explanation