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Wednesday, 22 April 2026
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Marketing Past Questions and Answers

Waec Marketing Questions

Question 151:
An advantage of electronic marketing is that ____________
  • A Network is not always available.
  • B Time restriction is non-existent
  • C It is less useful for products that need physical demonstration
  • D There is limitation on advertising space
View Answer & Explanation
Question 152:
One of the stages in the marketing research process is ____________
  • A Problem definition.
  • B Market segmentation.
  • C Silk, quota allocation.
  • D Market share determination.
View Answer & Explanation
Question 153:
The source of fund for Mr. John who got his capital from the money he kept in bank is ____________
  • A Personal savings
  • B Bank loan.
  • C Plough-back profit.
  • D Bank overdraft.
View Answer & Explanation
Question 154:
Which of the following factors is not a price determinant?
  • A Cost of production
  • B Cost of research
  • C Product brand
  • D Expected profit
View Answer & Explanation
Question 155:
An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is ____________
  • A Licensing.
  • B Franchising.
  • C Joint venture.
  • D Strategic alliance.
View Answer & Explanation