Marketing Past Questions and Answers

(a) State five reasons companies conduct marketing research.
(b) Explain the following sales promotional tools:
(i) price-off;
(ii) salesman competition;
(iii) free gifts;
(iv) premium offer
(v) samples.

(a) illustrate any four channels of distribution for consumer products.
(b) List and explain any four pricing strategies.

(a) What is transportation?
(b) List and explain six factors affecting the choice of transportation mode.

(a) What is a market facilitators?
(b) State four functions of market facilitators.
(c) The women in Eke market formed a Garri Seller's Union. State five role of this Union.

Mamaput is a popular eatery in the city centre and wants to open up more outlets in other parts of the city.
(a) State four sources of fund to finance the proposed expansion by Mamaput.
(b) Explain four factors that would influence the location of the new outlets.