Marketing Past Questions and Answers

Miss Okon has just been employed by manufacturing merchandise its products at a retail outlet
a. State four elements that would qualify the company's products to be merchandized at the retail outlet
b. State six functions Miss Okon would perform as a merchandizer

a. State five features of the post- independence era in the history of marketing in Nigeria
b. Explain five functions of marketing in Nigeria.

a. Explain the following concepts in marketing
(i) Product concept
(ii) Selling Concept
(iii) Production concept
(iv) Societal marketing concept
b. A product costs #4,000 to produce. The producer decides to sell the product for #6,000. Calculate the:
(i) Markup;
(ii) Percentage markup on cost;
(iii) Percentage markup on selling price.

a. What is entrepreneurship?
b. State four selling skills required by an entrepreneur
C. State five activities to be performed by an entrepreneur to ensure successful operation of his market outlet.

a. What is advertising?
b. Identify any six media of advertising
C. Explain four disadvantages of advertising